Position Overview
We are seeking an Enterprise and Education Marketing Manager to lead marketing strategies that drive adoption of enterprise technology solutions while supporting high-impact education initiatives. This role involves shaping compelling narratives, creating integrated campaigns, and building relationships with business and institutional leaders to strengthen awareness and engagement.
Why This Role Matters
Organizations across industries are modernizing how they work and learn. Enterprise and education customers demand solutions that not only improve productivity but also inspire innovation and collaboration. A skilled marketing manager ensures that technology’s value is communicated effectively, helping businesses and institutions embrace tools that transform how they operate and prepare for the future.
About the Role
In this role, you will define and execute enterprise marketing strategies, while extending those efforts to education markets where applicable. You will collaborate cross-functionally with product, sales, communications, and partner teams to deliver impactful programs. This role requires a strong balance of strategic thinking, creative storytelling, and hands-on execution, with a focus on measurable business impact.
Key Responsibilities
- Set strategic direction and lead execution of enterprise marketing programs, with selective focus on education initiatives.
- Develop customer-facing content, presentations, and digital resources to support sales teams, partners, and customers.
- Create and launch integrated campaigns to drive awareness, preference, and adoption across industries.
- Represent the voice of enterprise customers, providing insights to shape messaging, product development, and go-to-market plans.
- Collaborate with cross-functional stakeholders to align narratives, campaigns, and program priorities.
- Analyze marketing performance, interpret data, and recommend adjustments for continuous improvement.
- Monitor industry trends to position the organization for future success in enterprise and education markets.
Minimum Qualifications
- 8+ years of experience in product, program, or B2B marketing, preferably in enterprise technology or related industries.
- Demonstrated ability to develop and execute marketing programs with measurable outcomes.
- Bachelor’s degree required.
- MBA or equivalent experience preferred.
Preferred Qualifications
- Strong skills in positioning, messaging, and product differentiation for enterprise customers.
- Proven experience creating high-quality customer-facing content.
- Excellent communication, storytelling, and presentation skills with senior audiences.
- Ability to build partnerships, influence cross-functional teams, and move initiatives forward.
- Strong problem-solving skills, with ability to manage ambiguity and structure processes effectively.
- Experience collaborating with creative, media, and event agencies.
- Strategic planning expertise with the ability to prioritize multiple projects.
- Exceptional writing and editing skills in English.